Dec 7th 2016
Australia's First Families of Wine Announce New Committee Chairs
Australia’s First Families of Wine (AFFW), a collective of Australia’s leading and most loved family owned, multi-generational wine businesses, is delighted to announce their new Chair, Bruce Tyrrell, fourth generation CEO and winemaker from Tyrrell’s (1858) in the Hunter Valley. Bruce assumed the chair from Yalumba’s Robert Hill Smith at a recent full board meeting in Adelaide, becoming the fifth chair of this esteemed wine group.
Katherine Brown, one of the fourth generation Brown ‘sisters’ from Brown Brothers (1889) in Milawa, Victoria, has also taken over a lead role, as chair of the Next Generation of AFFW, replacing inaugural Chair Scott McWilliam, who has handed over the baton.
AFFW has been an active collaborative group on the international wine scene since their launch in 2009. Last year they travelled to the US and Canada, as well as undertaking domestic events, with two consumer-based events in Perth. 2017 sees a full program of activity, including another visit to the US as part of Wine Australia’s Spring Roadshow amongst other domestic plans that will be revealed. Bruce Tyrrell is looking forward to being at the helm for exciting times ahead.
“It’s a great honour to be the fifth Chair of AFFW and I’m looking forward a busy few years. As a group, we have successfully communicated the purpose of AFFW with media and trade, at home and around the world, evidenced by the recognition we enjoy at this level. Over the course of my tenure, I look forward to talking more directly to consumers, particularly domestically, to establish the AFFW marque as a trusted friend when selecting and drinking premium Australian wine. We will continue to engage with media and trade internationally as there is still much work to give quality Australian wine the profile and respect it deserves. And stories! Of course we will continue to tell our stories! And for those who know me, you can rest assured that I’ll have some opinions on all the happenings on the exciting wine landscape,” Bruce said.
Katherine Brown added, “I’m looking forward to continuing to drive the agenda of the Next Gen of AFFW, strongly established by inaugural Chair, Scott McWilliam. Our aim as a Next Gen group is to support the purpose of AFFW by communicating the importance of the history and provenance of our wine families, albeit it in a fresh, exciting and engaging way. We’re particularly interested in utilising digital, thinking about new ways to present and talk about wine via fun events and engage with the new generation of wine lovers in their language. And as the future leaders of our family businesses, we have the opportunity to learn from each other and share information, in the true spirit of collaboration. We really are a great, big wine ‘family’.