‘SUSTAINABILITY, INNOVATION AND RELATIONSHIPS’ IN FAMILY BUSINESS IS ON THE AGENDA
Continuing their tradition of visiting some of Australia – and the world’s – greatest wine regions, the Next Generation of Australia’s First Families of Wine (AFFW) are heading to Tasmania to continue their vinous education. This year’s trip follows their 2016 visit to New Zealand as guests of NZ’s leading wine group, the Family of Twelve.
Along for the ride will be 18 Next Genners from eight wineries including; Brown Brothers, De Bortoli, Henschke, Howard Park, Jim Barry, McWilliam’s, Tahbilk and Taylors.
Heading to Tasmania on Friday 24 November, the Next Gen as they are affectionately known, will be experiencing the best of Australian wine at the exhibitor tasting of the Hobart Wine Show before heading to MONA for an education of a different kind!
Saturday will see the group leaving Hobart and heading to the stunning East Coast of Tasmania, visiting Brown Brothers’ vineyards and learning more about Tasmanian winemaking and sustainability practices from Brown Brothers’ local Viticulturist, Ben Fleer. And no visit is complete without experiencing the joys of Tasmanian produce, including local oysters and sparkling wine by the lagoon at Devil’s Corner, before they head to Launceston.
Sunday will see the group spending some vineyard touring time around Launceston, undertaking educational discussions and seminars before heading back home late afternoon.
AFFW Next Gen Chairperson, Katherine Brown, is excited to be bringing the group to Tasmania and particularly to visit her family’s vineyards and winery on the East Coast. She said,
“We have themed this visit ‘Sustainability, Innovation and Relationships’ because as multi-generational family businesses, we have a responsibility to address these issues, to ensure the longevity of our business for future generations.”
She added, “We have an annual trip as the Next Generation of AFFW however, this is our first visit as a group to Tasmania. We’re looking forward to telling the tales behind our families’ wines and learning along the way. There’s sure to be loads of fun, too!’